How Do I Get My Book in Airport Bookstores?

StephanieJHale's Blog

Many authors ask me: “How do I get my book into airport bookstores?”

They love the idea of their book being in airport stores while a captive audience is milling around, with time on their hands and money to spend.

Even a short book promotion campaign has a potential audience of over a billion airline passengers – so it’s well worth doing.

If this is your big dream, then you need to know that Hudson News (based in New Jersey) and The Paradies Shops (a family-run business in Georgia) are the largest players in global airport sales.

There’s a lot of competition with pitching books to their headquarters. So this is something that requires a lot of skill and isn’t really for amateurs. First, you need a first-class cover, with ‘pick me up’ factor. Second, you need a best-selling title. Finally, you need a compelling and attention-grabbing blurb.

Ideally, you…

View original post 327 more words

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s