Many authors ask me: “How do I get my book into airport bookstores?”
They love the idea of their book being in airport stores while a captive audience is milling around, with time on their hands and money to spend.
Even a short book promotion campaign has a potential audience of over a billion airline passengers – so it’s well worth doing.
If this is your big dream, then you need to know that Hudson News (based in New Jersey) and The Paradies Shops (a family-run business in Georgia) are the largest players in global airport sales.
There’s a lot of competition with pitching books to their headquarters. So this is something that requires a lot of skill and isn’t really for amateurs. First, you need a first-class cover, with ‘pick me up’ factor. Second, you need a best-selling title. Finally, you need a compelling and attention-grabbing blurb.
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