Should You Print More Copies of Your Book… Or Is This Madness?

StephanieJHale's Blog

“Should I pay for another print run of my book?” I get asked this question so often by self-published authors who are confused by cleverly-written marketing blurb that I just had to write a blog on this topic.

So here’s the scenario. You’ve already handed over your hard-earned cash to a self-publishing or print-on-demand company and your book has barely been on sale for a a week.

Then, wham!  You’re sent a tantalising ‘special offer’ suggesting that they print you an extra 3,000 copies for the greatly reduced price of $6,000. They’ve ‘discounted’ this price down from an astronomical sum like $15,000 to make it sound super-enticing.

Your ‘personal invitation’ describes the plight of disappointed readers hunting high and low for your book in high street shops, but having to go away empty-handed. They cleverly argue that an extra print run will ensure a copy of your book in every…

View original post 593 more words

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s