“Should I pay for another print run of my book?” I get asked this question so often by self-published authors who are confused by cleverly-written marketing blurb that I just had to write a blog on this topic.
So here’s the scenario. You’ve already handed over your hard-earned cash to a self-publishing or print-on-demand company and your book has barely been on sale for a a week.
Then, wham! You’re sent a tantalising ‘special offer’ suggesting that they print you an extra 3,000 copies for the greatly reduced price of $6,000. They’ve ‘discounted’ this price down from an astronomical sum like $15,000 to make it sound super-enticing.
Your ‘personal invitation’ describes the plight of disappointed readers hunting high and low for your book in high street shops, but having to go away empty-handed. They cleverly argue that an extra print run will ensure a copy of your book in every…
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